Wendy Lurrie

Wendy Lurrie spent decades in marketing, leading agencies, clients, and teams — and writing thought leadership, particularly around healthcare. Her work, including “Healthcare: When All the Parts Are Moving Parts” (Crain’s), “Marketers Need to Turn Up the Volume on the ACA Debate” (Campaign US), and “Dr. Human, or How I Learned to Stop Worrying and Love the Placebo Effect” (MediaPost), explored how business and care collide. Then a traumatic brain injury cleaved her life into before and after.

Out of that rupture came BestGuessistan — a satirical bureaucracy, part survival manual and part world-in-progress, where Ministries, memos, and archives attempt to hold what official systems cannot. She now turns the same skills honed in strategy and healthcare commentary toward something messier and more human: filing collapse, contradiction, and the uneasy work of surviving. Her essays have appeared on Substack, Medium, Reddit, and beyond, resonating with readers enduring all kinds of rupture: diagnosis, death, divorce, job loss, grief, heartbreak, slow existential unraveling — and the relentless ordinariness of aging.